Tuesday, June 30, 2009

Why use a DMC?

I did some research to find out why a company would use a DMC versus going direct with a vendor. Bottom line: A DMC will know about the area and the vendors.

A DMC can act like a "interior designer, a travel agent, an event planner, a marketing executive, an entertainment consultant and a graphic artist all rolled into one." The purpose of the DMC is to give the client unique customization whether it is an event for 40 people or 5,000. Primary jobs of a DMC are to plan and execute events for business, which means that they need to have good contacts. A DMC is relied on to make sure there's a respectable turn-out for the event; a DMC will work to get the best deals possible on everything from flower arrangements to music. A DMC with good contacts will save clients money and increase your chances of success.

How well they know the area - DMC are more than likely only going market to the local area, but a DMC might also have a national or even international client list. The important thing, is that the DMC you choose is familiar with your local area. An event in Arizona will be planned differently than it would be if it was in Georgia.


Experience- Industry knowledge is important for planning events, meetings and travel, which means that the DMC will have a better knowledge of industry and what it takes to make sure all the little details and professionalism are taken care of. Little things like this example, "Have you ever seen a coach driver get lost, and try to maneuver directions from a small font on a dirty faxed paper while transporting VIPs to a destination?"



Budget- Hiring a DMC to handle everything from travel arrangements to employee schedules might sound good on paper, but do you have the financial resources to back this up? A DMC is willing to work with your budget to be sure that you stay within budget. When I was reading article about why you would choose a DMC over a planner the biggest assumption was that DMC cost more- not necessarily true. When working with a DMC it allows for one phone call for the client to make as opposed to calling the different vendors, for example, the caterers, transportation, the linens, or the venue.



Range- A DMC is going to have more range of experience. They can offer more services than just going direct with one particular vendor.

To add to what I mentioned before on some reasoning behind choosing a DMC.
Save Money and Time
Practical Local Knowledge - While information is becoming ever more accessible via the Internet, local knowledge and expertise is irreplaceable. DMC will know which vendors provide the best services, which ones to avoid, and we stay on top of the latest trends.
Insider Tips and Connections -DMC will know little places that an average event planner might not know about or have the privilege to know. Places that are local and secure, privileged access to private areas, making a program more special for guests.
Vendor Relationships
Loyal vendor relationships- it’s that simple.
Onsite Representation
Time - it saves the client time


I found a really great article that discusses all the great reasons why to choose a DMC. It points out some of the details I already stated through my research at ADME, Newport Hospitality and a bunch more.

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